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ABM Tasks

Blaze Curated Segments

🏦 DeBank

• Data

🧪 X DM Lab

🛸 Mothership - Outbound 0xs

• Tools & Models
• Workflow
• Priority Audiences
• Secondary Audiences
• Pilot & Old Audiences
• Lead Responses & Audience Ideas

X Ad Lab

Pilot Campaign

• 2 Phases ($4-500)
  • Phase 1: Testing
    • Budget: $150
    • Timeframe: 2 weeks
    • Expected Reach: 3-600 engagements (CPE $0.25-0.50)
    • Ad Split: Run multiple A/B tests
  • Phase 2: Retargeting
    • Budget: $250
    • Timeframe: 2 weeks
    • Expected Reach: 500-1k engagements (ditto prev CPE)
    • Strategy: Retarget leads who interacted with test ads + serve to look-a-likes

Ad Creative Lab