• Print media
  • How many people are attending ETH Denver?
  • How many flyers are Rare Evo printing?
  • How many do we think we can distribute?
  • Final answer: We want to print XYZ amount of flyers
    • Flyer “A” will be XYZ/2
    • Flyer “B” will be XYZ/2
• Shirt that says something funny w/ ShapeShift logo + Rare Evo Logo?
  • “Ask me about my feet” ⇒ ShapeShift branded socks on the influencers (need socks ⇒ lets see whats up here)

Flyer A: ETH Denver Flyer A - Cross Chain Swaps

• Solely focused around our swapper
• Best rates + aggregation
• FOX discounts
• Crosschain decentralized swaps (THORChain, LiFi, 0x, 1inch, Uniswap)
• 1 unique/attributable QR code points to ETH Denver landing page

Flyer B: ETH Denver Flyer B - Earn & Borrow

• Earn 30% on your BNB on app.shapeshift.com
• Borrow against your BTC and ETH permissionlessly
• Powered by THORChain
• Decentralized finance at its best
• 1 unique/attributable QR code points to ETH Denver landing page

Things we need:

• Goal on what we want to accomplish here?

• Brand awareness/recognition

  • Stack, Save, Swap with the best rates on 13+ chains with ShapeShift
  • Borrow Lend thorchain decentralized …
  • Save when you trade with ShapeShift
  • BTC <> ETH Swaps
  • Multichain snap (MM snap install + swap to BTC on app.shapeshift.com)
  • Get discount when you hold Fox, here is some Fox …

• Conversions to app

  • Trade
  • Borrow
  • LP?
  • Earn (Savers)
  • Wallet connections? (secondary)

• Tracked links + QR code to attribute traffic

(just one qr code, and lending page with the links)

• A/B testing on messaging (choose 2 conversions: Trade, Earn)
• Trade CTA: Stack, Trade, and Save with the best rates on 13+ chains with ShapeShift including BTC, ETH, ATOM, and more
• Trade Unique Link w/ UTM:
• Trade Link QR code:
• Earn Unique link w/ UTM:
• Earn Link QR code: