we should add data points onchain or qualitative examples per persona. b/c we can reverse engineer protocols, wallets, and people behind them.

• Alex — the defi curious— overwhelmed Alpha seeker
• Ophelia — the active LP— who struggles beyond 5 positions to manage
• Danilo — the DAO-ist— does DAO ops, moves treasuries
• Camille — the CEX refugee— got her account jacked on Binance and just wants to trade what’s trending self custodial-ly (prob doesn't even care its self custodial—just wants to do things again).