Abstract

Mercle FOXatar NFT’s allow ShapeShift users to showcase and highlight their in-app and offchain activity while incentivizing and leading users to explore the comprehensive ShapeShift product suite. This is similar (but better) than our top competitors NFT version of this on Zapper and Zerion—this brings us to a competitive marketing stance of acquiring their users via a better onboarding carrot.

This is a user acquisition campaign mostly spearheaded by a partner. Lift on the SS DAO should be minimal

Resources

Mercle Api Documentation

Landing Page Copy

Task List

Mint a foxatar on Mercle: https://app.mercle.xyz/shapeshift/events

Goals

Include measurable (quantitative) and immeasurable (qualitative) goals

  1. 10,000 FOXatars are created within a month of launch and 80% (8,000) achieve level one. (TLDR on achieving Level 1: Engage on other messaging channels, Hold FOX, vote, and provide liquidity⇒ link here to tasks)
  2. On launch, marketing will collaborate with at least 8 verified (reputable) small to medium size NFT communities to onboard their users to our platform primarily for their feedback on the platform, and for co-marketing boost. Current list of Projects here (2 of 8 have expressed interest, the other 6 are on hpayne to reach out to )
  3. Specific features (tasks) within the NFT task convert like for like on SS app. 15% increase of “confirm” button clicks driving traffic to swapping, ramping, and defi opportunities.

Non-goals

List explicit areas we do not plan to address

These are as important and clarifying as the goals

  1. Users cannot sell/buy NFT’s on our platform
    1. Note that we have an offer for a partnership with Yat’s upcoming NFT marketplace/marketplace aggregator (We can get a rev share for the volume+traffic we can drive there ⇒ include a button on Buy/sell NFT’s that points to Yats marketplace)
  2. Users cannot upgrade their NFT on our site; this will happen on Mercle’s site (ideally down the road after proof of concept we can add this, but is not a blocker for the first launch)
  3. FOXatars can be used/set as a users profile picture within the ShapeShift Dapp + Socials;
  4. Users can mint their FOXatar and view its XP/progress without leaving our site/connecting their wallet elsewhere.
    1. Product will explore what is possible with interacting within the app, but we should leave interactions off for the time being. Under ideal flow below.