Goal:
Carrot:
Get an extra poker chip
Poker Chips Guide of Distribution
Openers
What type of crypto apps are you using today?
What functionality do you use the most elsewhere? Why? and on shapeshift what would/do you use the most?
How do you justify the cost of using Shapeshift?
What bugs you about the app? what would you like to see improved?
Thinking about the alternatives available in the market today, what features are currently available that we don’t have right now?
They responded more SS questions
What made you come to Shapeshift to try it?
What were your expectations?
When you tell others about the Shapeshift, how do you describe it?
How did you solve your problem before you started using Shapeshift?
Once you were using the Shapeshift, did you understand the questions that were being asked of you?
Did Shapeshift reach your expectations? When did you know it hit your expectations?
Actual user
-How often do you use the product in [day/week/month] ?
-How often do you use [an alternative] in a day/week/month?
-When was the last time you [received the core value] but didn’t use the product?
-Why didn’t you use the product? -What did you use instead previously?
-Can you tell me more about that time? What time of day? Were you alone or with others?